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Matt Armstead


As an entrepreneur, senior executive, strategic investor and advisor, Matt Armstead’s talents combine vision, business development and the ability to nurture a seedling of an idea into something tangible… a scalable business! A passion for startups, early stage companies, data and analytics fuels his ability to direct companies to identify and execute better ways to engage their customers by leveraging the newest media, apps and technology.

Matt is the Executive Director of Horizon Two Labs, where he helps companies (big and small) develop their ideas into highly scalable businesses. He is a founding partner in ROOT Insurance and was previously the CEO and co-founder of Sprout It, a DIY gardening app which sold to Scotts Miracle Gro. Prior to that Matt successfully started and sold MobileWait, a guest management solution for restaurants, as the CEO and co-founder. In addition, Matt has been a Director at Fair Isaac and Experian with a focus on digital marketing, big data and predictive analytics, business development, and strategic partnerships.